Bidders can buy the rights to name these two new species of lichen.

Naming rights to new lichen species up for sale

The money will go to two conservation projects — to help the Ancient Forest Alliance protect B.C.'s old growth forests, and help the Land Conservancy buy private lands in the Clearwater Valley to expand Wells Gray Provincial park.

The lichens being auctioned off for namining rights are a key part of the diet of BC's mountain caribou.

Likin’ a lichen? Why not put your name on it forever?

National Geographic explorer Wade Davis, who lives in the Stikine Valley in northern B.C., has made a $3,000 bid. And Andy MacKinnon, a noted author who works as a forest ecologist for the B.C. government, has offered $3,200.

Naming rights for this new species of Bryoria or “Horsehair Lichen”

Like lichen? Name of species up for grabs in fundraiser

Normally, the person who makes the discovery gets the right to name a newly discovered species but Goward decided to auction off that right to raise funds for the Ancient Forest Alliance and The Land Conservancy of British Columbia.

A large group of hikers crowd around the massive redcedar dubbed "Canada's Gnarliest Tree" during an Ancient Forest Alliance led public hike to the Avatar Grove in summer 2010.

Eco-tourism in Port Renfrew

The Port Renfrew Chamber of Commerce has partnered with the Ancient Forest Alliance, the advocacy group that leads tours of the majestic ‘Avatar Grove’, to funnel more tourists into the area and feed the local economy.

Canada’s largest tree

The Week – We’ve Still Got Wood

To celebrate Parks Day this past week, the AFA captured a YouTube video of Canada’s largest tree, a western red cedar named the Cheewhat Giant, growing in a remote location near Cheewhat Lake, north of Port Renfrew and west of Lake Cowichan. The tree remains the country’s biggest with a trunk diametre over six metres (20 feet).

The Cheewhat Giant is over 6 meters (20 feet) in trunk diameter

Meet Cheewhat, Canada’s largest tree — and help the alliance keep giants like it safe

The giant western red cedar reaches 56 metres high and spans six metres around, containing enough wood to make 450 telephone poles. It’s accessible by a logging road and by hiking in.

The new Port Renfrew Tourist Information Centre will help to funnel thousands of new visitors into the surrounding old-growth forests

Coastal town replaces logging with tourism

"We used to depend on logging to sustain Port Renfrew. Now the tables have turned and we're looking at the tall trees as our future," said Betsworth as the two groups cemented their partnership Thursday with the opening of a new tourist information centre, where visitors can pick up a map of the area's massive old-growth trees.

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CHEK TV News clip featuring Port Renfrew’s new Tourist Information Centre and the Avatar Grove

The Ancient Forest Alliance along with the Port Renfrew Chamber of Commerce launched the new Tourist Information Centre today which will serve to funnel thousands of visitors into the town's surrounding old-growth forests, raise awareness of the need to protect them, and help create a vibrant eco-tourism based economy.

Naming rights for this new species of Bryoria or “Horsehair Lichen”

Name that lichen

Naming rights for two recently discovered species of lichen are up for grabs to the highest bidder. It's all part of a fundraiser for The Land Conservancy of B.C., a non-profit habitat protection group, and the Ancient Forest Alliance, which focuses on saving B.C.'s old-growth forests.

A waterfall cascades through the old-growth redcedars in the endagered Avatar Grove.
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Canadian Student Takes Top Prize in International Environmental Journalism Competition with an Article on Avatar Grove

International winner Liz Welliver, whose article “Making a Stand for Avatar” captures the attempts to preserve a newfound swath of ancient old growth forests in BC, was among three youth to take home a prize in the Canadian leg of the competition.